Traffic Planning for Film Studio: Travel Demand Management Case Study

Traffic Planning Consultants (TPC) developed a Travel Demand Management (TDM) Plan to support the expansion of a film studio operating under restrictive consent conditions. The plan was designed to monitor and manage trip generation associated with events and day-to-day operations, ensuring that traffic effects at the nearby state highway intersection remained within acceptable limits.

Summary

Project Overview

Client: Film studio developer
Location: Undisclosed (assumed NZ location near a state highway)
Scope: Travel Demand Management planning to enable expansion under existing consent constraints
Challenges: Managing traffic impacts near a state highway intersection, avoiding congestion or safety issues, and enabling greater operational flexibility

Our Approach

Impact-Based Trigger and TDM Framework
TPC assessed whether trips generated by the site triggered more than minor traffic or safety impacts. If thresholds were exceeded, a suite of TDM measures would be activated to reduce private vehicle use to reduce traffic on the road network.

Operational Efficiency Through Consent Flexibility
The TDM Plan was key in securing approval for significantly increased site activity. By managing traffic effects without requiring costly infrastructure upgrades, the plan allowed the client to operate at a higher capacity while remaining compliant with transport and safety standards.

Key Outcomes

Enabled expanded operations without breaching consent limits or overloading the network
Implemented a responsive, measurable TDM framework to manage traffic impacts
Avoided costly intersection upgrades by shifting travel behaviour
Delivered significant operational benefits and flexibility to the client

Need to maximise your site’s activity under consent constraints?
Traffic Planning Consultants provide innovative Travel Demand Management and Traffic Impact Assessment services that help unlock operational potential while protecting network performance.

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