Travel Demand Management for Residential Development – Case Study

Traffic Planning Consultants (TPC) developed a comprehensive Travel Demand Management (TDM) strategy for a mixed-use residential development located near the City Centre. The aim was to encourage sustainable travel behaviours by enhancing access to public transport and active transport options. A detailed Site Travel Management Plan (STMP) was prepared to guide long-term transport choices and reduce car dependency for future residents.

Summary

Project Overview

Client: Private residential developer
Location: Auckland City
Scope: Travel Demand Management planning for a mixed-use residential development
Challenges: Promoting sustainable travel, integrating TDM measures with existing transport infrastructure

Our Approach

Travel Behaviour Analysis and Infrastructure Audit
TPC collected and analysed local travel data to understand current mode splits and infrastructure use. The STMP included a comprehensive audit of sustainable transport options in the area — including ferry, train, and bus services — as well as walking and cycling infrastructure.

TDM Measures and STMP Development
Based on the analysis, we identified and recommended suitable TDM measures to influence travel behaviour. These included travel planning initiatives, resident information packs, wayfinding improvements, and engagement strategies to promote non-car travel options.

Action Plans and Performance Monitoring
We developed a practical action plan with Key Performance Indicators (KPIs) to monitor progress towards a 30/70 modal split target — where 70% of trips would be made by sustainable transport modes. This target aligned with broader urban mobility and climate goals.

Key Outcomes

Developed strategies to shift transport behaviour towards a 70% sustainable travel goal
Ensured alignment with local public transport and active travel networks
Established KPIs to monitor TDM effectiveness and guide ongoing improvements
Created a framework for long-term modal change within the residential community

Need a Travel Demand Management Plan for your development?
Traffic Planning Consultants design targeted Travel Demand Management strategies and Transportation Planning solutions that support climate goals, reduce car dependency, and promote accessible, sustainable transport solutions.

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